What It Means
Divisive framing is a manipulation technique that presents complex issues as simple conflicts between groups—"us" versus "them". This framing provokes tribal emotions and encourages engagement through anger at the perceived out-group.
Why It Works
Humans are wired for tribal thinking. Content that activates us-vs-them emotions gets stronger reactions than nuanced analysis. Social media algorithms then amplify this divisive content because it generates more engagement.
Common Signals
- Sweeping generalizations about groups ("All X are...")
- Framing issues as zero-sum conflicts
- Demonizing language about out-groups
- "They don't want you to know" conspiracy framing
- Presenting one side as entirely good/evil
How to Protect Yourself
When content makes you feel angry at a group, pause. Ask: Is this a fair representation, or am I being manipulated? Real issues are usually more complex than simple good-vs-evil narratives. Seek out nuanced perspectives.
Detect This Automatically
FeedFirewall scans your social media feeds in real-time, flagging content that matches this pattern before you engage.
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